Was Basketball und Kino gemeinsam haben 23 Januar 06

Mark Cuban heute mit einem langen Beitrag zur zukünftigen Rolle von Kinos.

Cuban ist seit langem dafür, das zeitversetzte Veröffentlichen von Filmen im Kino, auf DVD und im Pay TV (“Windowing”) abzuschaffen. Mit Steven Soderberghs neuem Film Bubble hat er das nun umgesetzt. Und die Kinobetreiber sind entsetzt:

John Fithian, the head of the National Association of Theatre Owners, a trade group based in Washington, DC, called Iger’s suggestion this summer a “death threat” against his members. Fithian says that “if [release] windows were eliminated, what you would have would be fewer movies, fewer total dollars for the industry, and less choice for the consumer.” He thinks movies would become little more than commodities and that hundreds or thousands of theaters would close. [http://www.fastcompany.com/magazine/101/hollywood-cuban.html]

… und viele große US-Kette zeigen den Film deswegen nicht.

Cuban setzt dieser Befürchtung eine wunderbare, leidenschaftliche Argumentation entgegen: Wir hören auch nicht auf, ins Restaurant zu gehen, nur weil wir selbst kochen können; das Live-Senden von Basketball-Spielen führe nicht dazu, dass weniger Zuschauer in die Halle kommen – es kommen tatsächlich mehr.

It didnt take me long to realize that the business of the Mavericks was not selling basketball, it was selling a fun night out and creating a favorable brand identification with our team and our players, with the hope that people would be excited to buy merchandise , products and services from us.

Sehr schön.

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